Are Privacy Shield/Kitemarks the solution for transparent Terms & Conditions?

ICO-urges-firms-to-get-privacy-sealsAt the heart of current online consumer protection is the concept of informed consent where by the prospective consumer makes a conscious decision to sign up to a service with full knowledge and consent to the consequences of doing so. Even in the newly signed EU General Data Protection Regulation, which will go into effect in 2018, this will not fundamentally change. For anyone who has ever used a commercial internet service however, and this included policy makers, it is glaringly obvious that there is a fundamental flaw in this approach, namely the assumption that the consumer has a good understanding of the contract that is being entered into.

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