The credibility of online reviews: Fiverr-ing on the side of caution?

Amazon review "Gigs" on Fiverr.
Amazon review “Gigs” on Fiverr.

Scanning through the BBC’s online technology articles this week, I found my interest piqued by the news that Amazon have launched a lawsuit against 1,114 individuals offering review services in exchange for payment. The online marketplace site through which these users were operating, Fiverr, seemed oddly familiar and I soon realised why.

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