Can there be a ‘not good, money back’ guarantee when paying with data?

Data_as_money Undoubtedly by now everyone who reads this blog piece will have heard statements like ‘data is the new currency’, or something along the same lines. From a practical lived-experiance perspective the analogies seems obvious. After-all, we pay for software apps and internet services by surrendering private information. It seems the only way to explain the massive stock market valuations of many internet companies.

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