Psychological profiling for a shopping bargain

iBeacons

Comment on “Is sending shoppers ads by Bluetooth just a bit creepy?” in the Conversation.

Professor Angela Sasse and Dr Charlene Jennett, based at the UCL Interaction Centre (UCLIC), are interested in understanding how people interact with technology and in particular, the use of proximity ‘beacons’. iBeacon is one such indoor proximity system that can trigger actions on smart phones and other devices. This new technology has already been trialled in the retail sector to simplify payments and enable on-site offers and personalised adverts to customers. Whilst seemingly offering consumers a quicker and more streamlined shopping experience, the application of the technology also raises a number of ethical issues that require consideration.

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