Psychological profiling for a shopping bargain

iBeacons

Comment on “Is sending shoppers ads by Bluetooth just a bit creepy?” in the Conversation.

Professor Angela Sasse and Dr Charlene Jennett, based at the UCL Interaction Centre (UCLIC), are interested in understanding how people interact with technology and in particular, the use of proximity ‘beacons’. iBeacon is one such indoor proximity system that can trigger actions on smart phones and other devices. This new technology has already been trialled in the retail sector to simplify payments and enable on-site offers and personalised adverts to customers. Whilst seemingly offering consumers a quicker and more streamlined shopping experience, the application of the technology also raises a number of ethical issues that require consideration.

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Recommendations submitted to UN data revolution Expert Advisory Group

UN Data Revolution topics imageAs part of the process for establishing the UN global development agenda after the 2015 millennium development goals (MDGs), an Independent Expert Advisory Group appointed by UN Secretary-General Ban Ki-moon, called for expert recommendations on bringing about a data revolution in sustainable development (the call ran from September 25th to October 15th, 2014). For more information on the UN data revolution proposals, see http://www.undatarevolution.org.

In response to this call the CaSMa team put together the following comments:

The move towards making data publically available plays an important role in making public, and private, organizations more transparent and accountable towards the people they serve (i.e. their citizens or customers). Making data more accessible has also the potential to open up new avenues for feedback that could contribute towards innovative service improvements.

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Workshop event: Computational Models of Social Interaction workshop

   CaSMa_talk_title_page                                            Workshop_title_page

On October 9th 2014, CaSMa presented a talk on “Citizen centric approaches to Social Media analysis” at the “Computaional Models of Social Interaction” workshop. The workshop was organized by Dr. Ansgar Koene, in collaboration with Dr. Mirco Musolesi, Prof. Indrajit Ray, Dr. Ulrik Beierholm and Dr. Colin Rowat and was hosted by the Institute of Advanced Studies at the University of Birmingham.

Welcome to the CaSMa blog

In this blog the CaSMa research team, Ansgar Koene, Elvira Perez Vallejos, Chris Carter and Ramona Statache will take turns to summarize recent results from the CaSMa project, report on workshop events or comment on social media analysis related items that were recently in the news.

For more information about the aims of the CaSMa project, please explore the project summary and team profiles on this site.

You can also follow us on Facebook, G+, LinkedIn and Twitter where we will be posting notifications of CaSMa events and blog updates.

Citizen-centric approaches to Social Media analysis

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